FACEBOOK APPS AND SERVICES
Video Requirements
Ensure your video looks best on any surface
Surfaces support video ratios from 16:9 to 9:16.
These images reflect how some of these ratios may look.
Facebook Feed | Facebook Marketplace | Facebook In-Stream | Facebook Stories | Facebook Search Results | |
|---|---|---|---|---|---|
Source Ratio | 16:9 to 9:16 | 16:9 to 9:16 | 16:9 to 9:16 | 1.91:1 to 9:16 | 1:1 |
Video Length | 240 minutes max | 240 minutes max | 5 seconds-10 minutes | 1-120 seconds | 240 minutes max |
Objectives Supported | All | All except App Installs, Engagement, Page Likes | Engagement, Reach, Video Views, Brand Awareness, App Installs | All | Traffic, Conversions, Catalog Sales |
Captions | Optional, but recommended | Not Supported | Optional | Optional | Not Supported |
Sound | Optional, but recommended | Optional, but recommended | Optional, but recommended | Optional | Optional, but recommended |
Horizontal 16:9 | |||||
Square 1:1 | |||||
Vertical 4:5 | |||||
Full Portrait 9:16 |
Instant Articles | Instagram Feed | Instagram Stories | Instagram Explore | |
|---|---|---|---|---|
Source Ratio | 16:9 to 9:16 | 1.91:1 to 4:5 | 16:9 to 4:5 and 9:16 | 1.91:1 to 4:5 |
Video Length | 240 minutes max | 1-120 seconds | 1-120 seconds | 1-120 seconds |
Objectives Supported | All except Store Traffic, Messages | All | All | All |
Captions | Not Supported | Optional | Optional | Optional |
Sound | Optional | Optional | Optional | Optional |
Horizontal 16:9 | ||||
Square 1:1 | ||||
Vertical 4:5 | ||||
Full Portrait 9:16 |
Audience Network: Native, Banner, Interstitial | Audience Network: | Audience Network: Rewarded Video | Messenger Stories | |
|---|---|---|---|---|
Source Ratio | 16:9 to 9:16 | 4:3 to 16:9 | 16:9 to 9:16 | 1.91:1 to 9:16 |
Video Length | 1-120 seconds | 5-30 seconds | 3-60 seconds | 15 seconds |
Objectives Supported | Reach, Traffic, App Installs, Video Views, Conversions | Reach, Brand Awareness, Engagement, Video Views, Conversions | Traffic, App Installs, Video Views, Conversions | App Installs, Conversions, Traffic, Reach, Brand Awareness |
Captions | Not Supported | Not Supported | Not Supported | Not Supported |
Sound | Optional | Required | Optional | Optional |
Horizontal 16:9 | ||||
Square 1:1 | ||||
Vertical 4:5 | ||||
Full Portrait 9:16 |