Cross Account Reporting and Custom Metrics

Analyze performance across multiple accounts and gain additional insights into the performance of your ads

We're excited to announce two new features that will enable advertisers to better understand the performance of their campaigns and improve their advertising strategy with this knowledge. With cross-account reporting, you'll be able to see and analyze metrics - such as reach, impressions, and conversions - across multiple ad accounts.

We're also launching customizable metrics in Ads Reporting, which allows you to formulate and save custom metrics. This powerful tool will unlock a faster and more seamless process for assessing and optimizing campaigns.

Cross Account Reporting

Clear, concise reporting
Since the reports are an aggregated view of all your ad accounts, you can quickly understand how your business is performing holistically.
Time-saving tools
In the past, businesses would manually pull data and then manually create reports to aggregate data for multiple accounts. With this new feature, you can save time and work more efficiently.
Aggregated reporting
With a blended and aggregated view, you can get additional insights on reports for your business.
Unique reach across accounts
When pulling reports manually, advertisers could not view unique reach. With this new feature, you can quickly see and analyze unique reach across accounts.

Understand which campaigns, ad sets or ads are doing well or are not performing across your accounts

Custom Metrics

Streamlined reporting
You can now perform custom analyses within Ads Reporting without having to export the data first. When you create your custom metrics, you can also select to have these metrics be available across all of your reports, eliminating the need to recreate them each time
Metrics tailored to your business
Once you create custom metrics that your business cares about, you can perform analyses that are better aligned to assess your business goals.

Cross Account Reporting and Custom Metrics

Analyze performance across multiple accounts and gain additional insights into the performance of your ads

Cross Account Reporting

Clear, concise reporting

Since the reports are an aggregated view of all your ad accounts, you can quickly understand how your business is performing holistically.

Time-saving tools

In the past, businesses would manually pull data and then manually create reports to aggregate data for multiple accounts. With this new feature, you can save time and work more efficiently.

Aggregated reporting

With a blended and aggregated view, you can get additional insights on reports for your business.

Unique reach across accounts

When pulling reports manually, advertisers could not view unique reach. With this new feature, you can quickly see and analyze unique reach across accounts.

Understand which campaigns, ad sets or ads are doing well or are not performing across your accounts

Custom Metrics

Streamlined reporting

You can now perform custom analyses within Ads Reporting without having to export the data first. When you create your custom metrics, you can also select to have these metrics be available across all of your reports, eliminating the need to recreate them each time

Metrics tailored to your business

Once you create custom metrics that your business cares about, you can perform analyses that are better aligned to assess your business goals.

Unlock a faster and more seamless process for assessing and optimizing campaigns